Sectors

Taylor is buying a new TV. His first port of call is eBay, not Best Buy or Radio Shack. His neighbour might recommend Costco or Sears. He gets offered a good deal by Amazon...

Consumer behaviour is changing at such a pace that expert networks and channel checks can no longer keep up. The speed and frequency of change makes Predictive Consumers a new source of data and investible ideas.

Investors buy companies. Consumers buy brands. Lepere Analytics bridges that gap. Data is collected at the individual brand level and ultimately made available to investors on a per name basis.

Vox Pop currently polls 1003 brands in 90 consumer subsectors