Client login

The Predictive Customer

The Predictive Customer is at the heart of the Lepere Analytics methodology. (US Patent Pending)

• A direct line from the consumer – the ultimate channel check
  
  
• Identified via a proprietary algorithm:
  - 30+ questions on attitudes, behaviour and personality profile.
  - A scoring matrix – answers qualify people as being ‘predictive’ or not.
  - Their passions are self-identified; cars, technology, mascara, cooking...
  - Predictive Customers are amateur experts and mini broadcasters, influencing on
  average 5-6 times more people than the average person.
  
  
• Polling is conducted online . New sample of Predictive Customers in each  Lepere Analytics study. Can be identified in all major economies worldwide.

White paper-Predictive Customers