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Methodology
Lepere Analytics is engineered to keep investment professionals ahead of changing consumer behavior. It is a new idea generation tool based on a proprietary methodology pending a US Patent.
- Predictive Customers predict whether a product, brand or company’s reputation is on the rise or on the decline amongst end-customers. These predictions are weighted to isolate the
importance of brands and/or countries to specific companies, expressed as a Growth Factor. - The Growth Factor is both a weighted measure of a company’s revenue potential relative to its competitive set and a lead indicator of a company’s health and reputation.
- Lepere Analytics data is predictive and statistically proven not surrogate, opinion or anecdote.
